This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, involvements, and events.
Courses Type: College Preparation
Prerequisite: None
Grade 11 Marketing introduces the fundamental concepts of product marketing and examines how trends, issues, global economic changes, and technology influence consumer buying habits. Throughout this course, students will engage in market research, develop marketing strategies, and produce a marketing plan for a product of their choice.
BMI3C Online Course Outline and Timeline
Below is the suggested sequence of course unit delivery as well as the recommended number of hours to complete the respective unit. For complete details of targeted expectations within each unit and activity, please see each Unit Overview found in the BMI3C course profile.
Unit Order | Unit Name | Suggested Time |
Unit 1 | What is Marketing? | 12 Hours |
Unit 2 | The Consumer | 12 Hours |
Unit 3 | The Competitive Market | 12 Hours |
MID SEMESTER POINT | ||
Unit 4 | Market Research | 12 Hours |
Unit 5 | Product Development | 12 Hours |
Unit 6 | Positioning and Branding | 13 Hours |
Unit 7 | Pricing | 13 Hours |
Unit 8 | Distribution and Logistics | 12 Hours |
Unit 9 | Advertising, Promotion and Sales | 12 Hours |
View Sample GradebookTotal | 110 Hours |
Please note, as per Ministry guidelines, OVS has a mandatory 14 day minimum requirement for student enrollment to be eligible for a midterm report card and 28 days enrollment to be eligible for a final report card.
Fundamental Concepts Covered in Grade 11 Marketing Online Course
Understanding and application of the 4P’s of marketing; product, price, place, and promotion. Explain the stages of product development. Explain the factors involved in the pricing of goods, services, and events. Compare a variety of distribution strategies and the logistics associated with them. Demonstrate an understanding of the strategies involved in the promotion of goods, services, and events.
Examine the influence of new information technologies in marketing strategies and consumer trends. Understand the various environmental, ethical, social, and legal issues that affect marketing. Understanding of the potential for participation in the global marketplace. Examine the career pathways in marketing.
Explain the process of developing a marketing plan. Analyse the uses of a marketing plan. Develop a marketing plan for a good, service, or event. Preparation of marketing plan documentation and communication of marketing plan/proposal. This includes the final course summative.